BPCE, one of France's largest banks, is set to launch Bitcoin and crypto investment services in 2025 through its subsidiary Hexarq, which has recently obtained PSAN authorization from the AMF. This makes Hexarq the second bank in France to receive such approval, allowing it to operate in the digital asset market.The services will be accessible via an app targeting customers of Banque Populaire and Caisse d’Épargne, marking BPCE's significant entry into the digital asset space after years of limited involvement. France is leading the EU in establishing regulatory frameworks for crypto asset service providers, with the AMF accepting applications under the new MiCA regulations.